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Hey, partner

Ok, still figuring this out, but here’s what I’m trying to do…

 

To recap, the issue I’ve run into is that I need users (home/business owners) to post jobs on Connect and Haul in order for professional haulers to want to join as paid members.

 

The same is true vice versa, but not nearly as much.

 

In other words, getting haulers to become members may give users a great experience when using C&H, but having members doesn’t necessarily mean the public will want to use it. The opposite is definitely true, though; get the public to use the site, and members will follow.

 

So how does one draw traffic to a website?

 

In Noah Kagan’s business course, monthly1k, he mentions that one way to grow traffic quickly is by finding other companies/organizations/people you can partner with.

 

When you visit a website for one thing, you may see something to the tune of if you’re loving our Product Y, you’ll likely need service X as well. That’s why we’ve partnered with Jane’s Badass X Service. Jane’s awesome! Use promo code PRODUCT-Y and get 10% off your order with Jane!

 

When two companies or organizations partner with each other, it’s because they both know they can benefit from the partnership.

 

So here’s my thought (although it’s still a work in progress).

 

Let’s think of a few charities that I care about.

 

 

For the sake of simplicity, I decided to approach only one organization first; Relay For Life.

 

This is half self-serving, half wanting to help an organization I care about, but the idea is that for every job posted on Connect and Haul, I’ll pay $1 to any given Relay For Life event that’s currently going on throughout the year, and another dollar if the user decides to use one of the haulers they get a quote from.

 

The way I view it is this.

 

People spend a lot of money on social media ads, for example, with the hope that their ads will lead to conversions.

 

But how much are you willing to pay for a conversion? How much is it worth to you? $0.50? $1?

 

Whatever it is, I say better that money go to an organization I care about for a REAL conversion, than to Facebook for a MAYBE conversion. (No offense Facebook, you know I love you. You make so much possible. You just don’t need the money as much as Relay For Life and others do right now.)

 

Again, this may sound self-serving, but think about it. Both Relay For Life and Connect and Haul would benefit from this type of partnership. If I get 500 new users to check out Connect and Haul because they heard about it through Relay For Life, I’d GLADLY write Relay For Life a check for $500 – $1,000.

 

Like I said, this is still a work in progress, but I’ll definitely keep you posted on what happens.

 

I’m anxious to hear your thoughts. Have you ever partnered with another company or organization? If so, how did it turn out? Was it a positive or negative experience?

 

Stay awesome,

Mike

 

Ps – This blog is about my journey while growing my startup, Connect and Haul. It’s a free search engine to help people connect with great scrap and junk removal services near them. Need a washer and dryer hauled out of a basement? Need to liquidate a house? Give it shot by posting a job for free. 🙂

 

4 thoughts on “Hey, partner

  1. I appreciate that you are sharing this sort of info to the rest of us. I am also working on building traffic to my business site and debating which other businesses i am willing to work with. Getting another website to work with you is often tricky, you always have to find the right person who cares about your business as much as you do. It is rare, but I am sure they are out there somewhere.

        • Congratulations on opening your business, Lauren! That’s awesome. 🙂 Who have you tried to partner with so far? Has it been a positive experience?

          You should make a free profile on Connect and Haul so people can find you if they use C&H to search for a removal service in your area. The free version is free forever. The paid membership is so you can receive an email/text when someone posts a job in your area, but there’s no obligation to get the paid membership. Only if you’re interested. Let me know if you’d like to make a free profile and I’ll help you get it set up!

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